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Carbon footprint reduction
The carbon footprint (CO2e) is the total carbon dioxide, methane, nitrous oxide, and other greenhouse gases emitted during the cultivation and harvesting of cotton, fibre processing, textile production, packaging, transportation and warehousing. In January 2008, Continental Clothing Co. became the first company in the world to calculate the carbon footprint and place the Carbon Reduction Label on textile products.
We have reduced the carbon footprint of EarthPositive® products by around 90% through a combination of innovative product design, low impact organic agriculture, efficiency in manufacturing, and by replacing standard grid electricity with renewable wind power. We do not use carbon offsets and our footprint calculations are certified by the Carbon Trust Certifications in the U.K.
It has been calculated that a single EarthPositive® T-shirt saves around 7 kilograms of CO2e, whereas a hooded sweatshirt savesup to 28 kgs.
Having taken the greenhouse gas emissions to pre-industrial levels, all the EarthPositive® products carry the registered mark “Climate Neutral”.